Proudly supporting New Zealand farmers
Proudly supporting New Zealand farmers
At Stoney Creek, our roots are deeply embedded in New Zealand’s rural and outdoor heritage. This connection drives us to create products that enhance your outdoor experiences, whether on the job, land, water, or mountains. Our new 100% NZ Wool range is purpose-built to benefit both the wearer and the farmer, ensuring fair pricing and giving back to rural communities.
What made you want to get into wool?
"I think we had to. We are having a crack at most things, but it’s the one thing we haven’t actually addressed yet, and Stoney Creekified. So coming from a rural background, for me it’s feeling the responsibility to do it, and having a go at doing it our way."
Brent McConnell- Owner & CEO of Stoney Creek
Built on performance
Stoney Creek is built on trust and driven by our It’s In The Blood™ primal instincts and a deep connection to the land. Our passion for the outdoors fuels our relentless pursuit of the best performance materials and manufacturing processes. This dedication ensures our products provide the edge, comfort, and confidence you need for both work and play.
For the whole team
We remain committed to technology and functionality but recognise the need to provide consumers with natural alternatives and products that support their rural communities, and honour their heritage of working on the land. We are proud to introduce our new 100% New Zealand Wool Range, designed with comfort, style, heritage and nature in mind. This range offers natural 100% NZ wool clothing options for both on and off the farm applications, for your farm staff and your family... even including the dogs!
WE ARE PROUDLY SUPPORTING THE BACKBONE OF NEW ZEALAND’S FARMING INDUSTRY
Putting the
KIWIS SUPPORTING KIWIS
About the Strong Wool range
Ideal for rugged use and farm work, our Strong Wool Range is ideal for those seeking dependable and durable garments. Its robust nature provides warmth and resilience, ensuring it meets the demands of the tough jobs on the farm.
About the Nature Wool range
Stoney Creek’s Nature Wool is undyed, making each garment on the shelf unique. Ideal for the eco-conscious consumer who values authenticity and sustainability, this wool is processed entirely in New Zealand, minimising environmental impact.
About the Opti Wool range
Our Opti Wool, at 22 microns, offers the perfect balance between comfort and durability. Whether you’re doing jobs around the yard, spending time with friends, or out at the pub, our Opti Wool range is the optimal choice.
MICRON SCALE
Our 100% New Zealand Wool Range
A micron is a unit of measurement used to define the diameter of individual wool fibers. One micron (µm) equals one millionth of a meter. This measurement helps determine the characteristics of wool and its best applications.
Shearing our process
to ensure no wool is pulled over your eyes
Our mission with this wool range is to pull back the covers and shed some light into the wool industry here in New Zealand. There is no wool being pulled over your eyes with this range. We are myth busting some of the common misconceptions that are out there in the industry, and staunchly setting the challenge to other New Zealand wool and apparel manufacturers to be more transparent with their products, naming conventions and manufacturing processes.
Hear from the Heartbeat
Learn more about the heartbeat behind the Stoney Creek Brand.
Podcast with Brent McConnell - Owner & CEO of Stoney Creek
Born Here to be Worn Here
This year our 100% NZ wool range has been sourced from our Rural Test Team’s Quartz Hill Station, along with local farms in Canterbury, Central Otago and Marlborough. With performance comfort, style, heritage and nature at the forefront of this range’s design brief, our 100% NZ Wool Range is ideal for on and off farm applications. For the whole family, the whole team… including the dogs!
"It’s warm straight away. Can’t even notice that it’s 1/4 sleeve!”
Toby Nisbett - Shepherd at Quartz Hill Station
About the Strong Wool Big Ram
"Stoney Creek Strong Wool - Mate, she’s pretty comfortable!”
Ella McConnell
About the Stoney Creek 100% NZ Wool Range
"Very soft, definitely not itchy like the coarse wool jerseys we grew up with that our parents forced us to wear!”
Gee Harper
About Strong Wool
Come on a journey with us
We know we are not perfect and there is still a long way to go on this journey, but we are proud of who we are as a brand, what we stand for, what drives us, and the positive impact, that we have back through our corporate, social and environmental initiatives. For those of you that are Stoney Creek brand proud, or for those of you that are staunch NZ Wool and Rural industry proud, we trust that this new range of 100% pure New Zealand wool products will give you some clothing options that’ll satisfy your demand and contribute towards supporting New Zealand farmers and our rural communities.
