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Proudly Supporting New Zealand Farmers

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At Stoney Creek, our roots are deeply embedded in New Zealand’s rural and outdoor heritage. This connection drives us to create products that enhance your outdoor experiences, whether on the job, land, water, or mountains. Our new 100% New Zealand Wool Range is purpose-built to benefit both the wearer and the farmer, ensuring fair pricing and giving back to rural communities.

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Built on performance

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Stoney Creek is built on trust and driven by our It’s In The Blood™ primal instincts and a deep connection to the land. Our passion for the outdoors fuels our relentless pursuit of the best performance materials and manufacturing processes. This dedication ensures our products provide the edge, comfort, and confidence you need for both work and play.

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For the whole team

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We remain committed to technology and functionality but recognise the need to provide consumers with natural alternatives and products that support their rural communities, and honour their heritage of working on the land. We are proud to introduce our new 100% New Zealand Wool Range, designed with comfort, style, heritage and nature in mind. This range offers natural 100% NZ wool clothing options for both on and off the farm applications, for your farm staff and your family... even including the dogs!

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Why Are We Doing It?

Reasons why we are doing this
Reasons why we are doing this
Putting the Pride back into our Produce
Putting the Pride back into our Produce

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Introducing our 100% NZ WOOL RANGES

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Our 100% New Zealand Wool Range is crafted with a commitment to quality, sustainability, and rural communities. From the rugged durability of Strong Wool to the natural authenticity of Nature Wool and the crafted comfort of Opti Wool, each type of wool is designed to maximise your experience, and at the same time we proudly give back to the farming communities that sustain us.

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About Strong Wool

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Ideal for rugged use and farm work, our Strong Wool Range is ideal for those seeking dependable and durable garments. Its robust nature provides warmth and resilience, ensuring it meets the demands of the tough jobs on the farm.

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About Nature Wool

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Stoney Creek’s Nature Wool is undyed, making each garment on the shelf unique. Ideal for the eco-conscious consumer who values authenticity and sustainability, this wool is processed entirely in New Zealand, minimising environmental impact.

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About Opti Wool

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Our Opti Wool, at 22 microns, offers the perfect balance between comfort and durability. Whether you’re doing jobs around the yard, spending time with friends, or out at the pub, our Opti Wool Range is the optimal choice.

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MICRON SCALE

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A micron is a unit of measurement used to define the diameter of individual wool fibers. One micron (µm) equals one millionth of a meter. This measurement helps determine the characteristics of wool and its best applications.

Where our products sit on the micron scale
Where our products sit on the micron scale

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Shearing our process

TO ENSURE NO WOOL IS PULLED OVER YOUR EYES

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Our mission with this 100% New Zealand Wool Range is to pull back the covers and shed some light into the wool industry here in New Zealand. There is no wool being pulled over your eyes with this range. We are myth busting some of the common misconceptions that are out there in the industry, and staunchly setting the challenge to other New Zealand wool and apparel manufacturers to be more transparent with their products, naming conventions and manufacturing processes.

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Born Here to be Worn Here

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This year our 100% NZ Wool Range has been sourced from our Rural Test Team’s Quartz Hill Station, along with local farms in Canterbury, Central Otago and Marlborough. With performance comfort, style, heritage and nature at the forefront of this range’s design brief, our 100% NZ Wool Range is ideal for on and off farm applications. For the whole family, the whole team… including the dogs!

See where our wool is sourced in New Zealand
See where our wool is sourced in New Zealand
Quotes about Stoney Creek 100% NZ Wool Products
Quotes about Stoney Creek 100% NZ Wool Products

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Come on a journey with us

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We know we are not perfect and there is still a long way to go on this journey, but we are proud of who we are as a brand, what we stand for, what drives us, and the positive impact, that we have back through our corporate, social and environmental initiatives. For those of you that are Stoney Creek brand proud, or for those of you that are staunch NZ Wool and Rural industry proud, we trust that this new range of 100% pure New Zealand wool products will give you some clothing options that’ll satisfy your demand and contribute towards supporting New Zealand farmers and our rural communities.

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Want to know more?

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For Media enquiries, please contact us at [email protected]

For Sales enquiries, please contact us at [email protected]